From transformation to explosion, the cowboy has made a name for itself

AMC's growth path has not been smooth sailing. In 2013, the brand transitioned from a provincial agency model of nationwide secondary wholesale to a brand and chain OEM model, which faced enormous pressure. But with a passion for the clothing industry and a team working side by side, AMC successfully overcame difficulties and ushered in a shining moment in 2017.

In November of that year, at the first Guangzhou International Men's Fashion Expo and the 2018 Spring/Summer Men's Fashion Trend Conference, AMC made a stunning debut with its new spring/summer denim products. Its outstanding denim craftsmanship has won the Top 10 Original Design Award, Best Booth Design Award, and Industry Innovation Development Award for the brand. Chairman Zhou Mengqing also won the "Best Personal Contribution Award". Since then, AMC has gained a reputation in the industry and entered the fast lane of development.