From Zhuzhou to Guangzhou, the brand dream of 26 year old clothing enthusiasts
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In 1998, AMC founder Zhou Mengqing and his family came to Lusong, Zhuzhou, and embarked on the path of clothing entrepreneurship. At that time, he established a firm foothold in the market by producing and selling casual pants and cotton jackets. But the idea of "building his own brand" always lingered in his heart. In 2007, in order to pursue more cutting-edge fashion trends and embrace broader entrepreneurial platforms, Zhou Mengqing went south to Guangzhou and founded Guangzhou AMC Clothing Co., Ltd., opening a stall business with his wife in the market. The real turning point for the brand was a trip to Xintang in 2009- when he witnessed the fashion and unique charm of denim firsthand, he resolutely decided to comprehensively transform the denim category, thus embarking on a deep cultivation path of "only doing denim, understanding denim better".
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